Duolingo
Create shareable, gentle reminders that bring users back to Duolingo.
User Research, UI/UX Design, IxD Design, Motion Design
2 months
Yukti Poddar, Kathryn Kopec
Figma, Miro, Adobe Illustrator, AfterEffects, Photoshop
Duolingo is the world’s most popular language-learning platform and the most downloaded education app globally. Founded in 2011, it offers free, gamified lessons in over 40 languages, making education fun, accessible, and engaging for learners everywhere. Duolingo’s mission is to develop the best education and make it universally available.
Create Duolingo reminders so fun and shareable that Gen Z and millennials can’t ignore them—and want to share.
We integrated Duolingo into Spotify with real-time translations and social sharing, turning music into a fun, shareable language-learning experience.
We interviewed Gen Z and millennial users who matched our proto personas.
We created a persona based on user interviews to understand why traditional language learning reminders get ignored
Monica, a busy PR agent planning a family trip to Italy, wants to learn Italian but struggles to stay consistent. Without seamless integrations into her daily routine and fun, practical engagement, she feels disconnected and unmotivated to stick with Duolingo.
Provides real-time translations and language insights while listening to music, allowing users to learn effortlessly without interrupting their flow.
The feature allows users to effortlessly share their language learning milestones with friends through iMessage and Instagram Stories, creating organic moments of connection with simple, shareable reminders.
Tap the three dots to explore story variations and share your language skills with friends.
At the end of the song, a gentle reminder encourages users to return to Duolingo and finish their lesson.
Had the opportunity to present to product designers and researchers from Duolingo and gained valuable feedback.
Working within a brief
This was our first time working within a very specific brief, where we had to integrate music and language learning while balancing creativity with functional requirements to meet both user and business needs.
Championing the user
Gaining a clear understanding of the user simplified the development process, making it easier to create targeted and effective solutions.
Creating Viral Sharing
We focused on making it easy for users to share their progress organically, using social media features like custom Duo-themed lyric stories to encourage friends to join in.
